Tech Insider
DTC sellers set to take off this year 2x1
The Lead has released the fifth edition of its "Foremost 50" list.

K18 Hair; Manscaped; Caraway; Stix; Athletic Brewing Co; Rachel Mendelson/Insider

  • The Lead has identified 50 of the most promising online DTC brands for 2023.
  • Startups were selected from the fashion, beauty, and lifestyle categories.
  • They were evaluated based on multiple factors, including company efficiency in using raised capital.

Today's early-stage direct to consumer brands are being forced to follow a vastly different playbook compared to Casper, Away, and other industry pioneers of the last decade. 

Tags
Retail, Insider Illustration, Rachel Mendelson, DTC, Direct to consumer, The Lead, E-Commerce, manscaped
Source
The 50 fashion, beauty, and lifestyle companies set to take off and become the …