Madison Fitzgerald
- With prices still high, and recession concerns looming, people are going "recession brunette."
- Maintaining blonde hair is expensive and time-consuming, leading some to forsake it right now.
- Recessions have historically changed hair trends, with the 2008 financial crisis leading to ombré and warmer tones.
For Jacque Garza, going brunette wasn't just a return to her roots — it was a financial necessity.
Garza, a 24-year-old natural brunette who for almost five years had a lighter balayage — or randomized highlights meant to emulate a sunkissed look — said she was paying around $1,000 a year to maintain it, in addition to hours in her hair stylist's chair.