Fireball Cinnamon (left) and Fireball Cinnamon Whisky (right)
Fireball Cinnamon (left) which does not contain whisky, and Fireball Cinnamon Whisky (right).
  • A new lawsuit claims Sazerac is misleading consumers that its 99 cent "Fireball Cinnamon" product contains whisky. 
  • The product, which debuted in 2020, contains malt liquor flavored to taste like whisky. 
  • The suit claims the company created the "overall misleading impression" that it contains whisky.

Fireball parent company Sazerac is feeling the burn.

The company is facing a new class-action lawsuit claiming it misled consumers that its "Fireball Cinnamon" mini bottles contain whisky, when they actually are made of malt liquor — flavored to taste like the spirit.