Ellie Goulding, Katy Perry and Lorde at the 2014 Universal BRITs after-party
Ellie Goulding, Katy Perry, and Lorde at Universal Music's 2014 Brit Awards after-party.
  • Claire Haffenden is the director of artist relations and events at Universal Music.
  • She organizes its Brit Awards after-party, attended by some of the biggest names in music.
  • She said she loved one of her favorite venues because it had no VIP areas.

This as-told-to essay is based on a conversation with Claire Haffenden, the director of artist relations and events at Universal Music, about planning events including its Brit Awards after-party. It has been edited for length and clarity.