- Justin Bieber closed a deal with music investment and song management company Hipgnosis Songs Capital.
- Bieber sold the rights to all 290 songs in his repertoire for a little more than $200 million.
- It's the biggest deal yet for any artist in his generation, according to Hipgnosis' chief executive.
Big-time musicians have many ways of making money — albums, world tours, brand partnerships. But another way is through the legal rights to their songs.