McDonald's hiked prices and started offering adult Happy Meals — and sales are soaring

• McDonald's reported double-digit sales growth for 2022, driven by a 5% increase in customer count.
• The brand attributed the bump to a combination of higher menu prices and unique promotions, like adult Happy Meals.
• Economic conditions going forward could continue the trend, as customers look for low-cost dining options.

When the going gets tough, more people are going to McDonald's.

The Chicago-based fast food giant reported a 10.9% increase in same-store sales for 2022, powered by a blockbuster fourth-quarter increase of 12.6%.