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East Olivia; Uncommon Goods
Valentine's Day is a day for love. A token of your affection speaks volumes, even if it's something simple. And yes, while Valentine's is celebrated by spouses, partners, and long-term girlfriends or boyfriends, it's also the perfect occasion to show the people in your life that you're thinking of them.That's the beauty of the holiday — it can be about romance, friendship, or whatever you make of it.
To help you find the right gift, we've brainstormed unique gift ideas for all sorts of relationships and across a variety of price points, be it a stunning floral bouquet for your significant other, a hilarious trinket for a pal, or a memorable activity to share with a long-distance partner.
Scent Trunk
Scent Trunk Discovery Palette
Scent Trunk is an online fragrance boutique that carries personalized and indie perfumes and colognes. Your beloved can explore a sampler pack of totally original fragrances and discover what they love most in a scent.
Hazel Village
Hazel Village Zoe Rabbit
Stuffed animals are a wholesome comfort for people of all ages. Though Valentine's usually conjures images of drugstore teddy bears, the darling woodland creatures of Hazel Village are handmade and customizable with a hand stitched monogram. Perfect for cuddling and collecting.
Ocean Place
Spafinder Gift Card
After purchasing a Spafinder gift card, you'll be recommended to their network of reputable spas that offer relaxing treatments and massage therapy. A spa session makes for an indulgent Galentine's getaway or intimate romantic gesture — or maybe even just an excuse to treat yourself.
Amazon
Reggano Valentine Love Pasta
If you're unable to snag a Valentine's Day reservation at an Italian restaurant, consider instead a home cooked meal, made with love. This festive, colorful heart-shaped pasta adds a special touch of detail to your dinner spread.
Amazon
Witfox Personalized Acrylic Song with Photo Plaque
If you're always humming your favorite song together, immortalize it with this light-up plaque. All you need is a photo together, the song name, artist, and any other message you want to add. Whenever you want to listen to the song, you can scan the unique code on the plaque and it'll show up on your Spotify.
Amazon
School Valentine's Day Illustrated Cards
Classroom gift cards play into the nostalgia factor of Valentine's Day. Remember passing out little cards to the other kids in your class? Well, the tradition doesn't have to end where adulthood begins. A box supplies you with plenty of cards to hand to anyone you come across who could use a Valentine.
East Olivia
East Olivia Samantha Medium Dried Bouquet
After years of sending regular flowers, maybe it's time you tried something different. This romantic dried floral arrangement lasts for months and comes ready to gift in a ceramic vase.
Uncommon Goods
Lovebox Color & Photo Love Note Messenger
If you're in a long-distance relationship or just live far from your family, this cute little box is a nice, texting-free way to stay in touch. Using an app on your phone, you can send photos, drawings, animations, and messages, which your loved ones know to open when the Lovebox's heart starts to turn.
Breda
Breda Esther Square Metal Watch
Breda makes beautiful and unique luxury watches — most of which cost under $200. We loved the variety of options and how they felt more expensive than they looked.
Uncommon Goods
Minute Mimosa Sugar Cube Trio
Perfect for a Galentine's Day gathering, these cubes turn any glass of bubbly into a fun, fizzy cocktail. You can choose from a Citrus Trio (orange, grapefruit, and lemon) or Peaches & Berries Trio (strawberry, raspberry, and peach).
Le Creuset
Le Creuset Enameled Cast Iron Shallow Heart
Le Creuset pans are already fantastic pieces of cookware to invest in, but the brand's heart-shaped offerings make the gift even more special. You can get a bigger cast iron pot or skillet, but all will be equally great for serving that Valentine's Day dinner.
Baublebar
Baublebar 18K Gold Asymmetrical Heart Necklace
Heart necklaces are pretty classic V-Day gifts, but this dainty, asymmetrical version is a stylish, minimalist twist, with a subtle hint of glamour set in Cubic Zirconia stones.
Brightland
Brightland The Essential Capsule
We love Brightland's high quality olive oil and vinegar — they're perfect gifts for any chef. Plus, beyond looking beautiful on a kitchen counter, Brightland's opaque bottles help protect the product from sun damage.
American Eagle
OFFLINE By Aerie Real Me High Waisted Crossover Legging
This TikTok-famous leggings are buttery soft, super flattering, and offer a unique criss-cross design at the waistline. Whoever receives them will thank you (and probably buy four more pairs).
Amazon
Luna Bean Keepsake Hands Casting Kit
Put your hands together for this one-of-a-kind sculpture. This kit comes with everything you need to immortalize your hand-holding and lets you collaborate on a fun project.
Cuyana
Cuyana System Tote
Beyond its sleek, work-appropriate look, Cuyana's Italian leather System Tote comes with optional accessories like a crossbody strap or matching laptop sleeve.
Birthdate co.
Birthdate Co. The Birthdate Book
Whether the recipient is hardcore into astrology or has a passing interest in knowing their moon sign, this beautiful book is bound to be a hit. All you have to do is know their time and location of birth to get a 70-page guide to their chart and what it says about their personality and future. As a bonus, you can add a special message to the front page.
Outerknown
Outerknown Blanket Shirt
Outerknown's famed Blanket Shirt is made from 100% organic cotton, making it incredibly soft (and sustainable — even its buttons are made from eco-friendly palm nuts). You can pick from pretty much every plaid pattern imaginable or opt for a neutral solid color.
Piecework Puzzles
Piecework Puzzles Some Like It Hot Puzzle
Piecework's visually stunning creations aren't your grandma's Christmas puzzle. Featuring vibrant, busy photos, they offer a unique challenge and also look great as wall art when you're done.
Magic Linen
Magic Linen Pinafore Cross-Back Linen Apron
For any passionate chef, this cross-back linen apron (endorsed by Bon Appetit staff) helps them keep their clothes clean, but also has the added plus of A.) not requiring any string-tying and B.) having a front pocket for extra storage.
REI
REI America the Beautiful Pass 2023/2024
For fans of experiential gifts, this annual pass grants access to nearly all the US National Parks. It can accommodate a car of up to four people and makes park-hopping a breeze. It's the perfect nudge to finally plan that Utah road trip!
Catbird
Catbird The Smallest Love Letter Charm
Turn the classic love letter into something they can carry with them anywhere. You can personalize up to three lines of engraving on this 14-karat solid gold accessory. Just keep in mind that it takes an extra 5-7 days for engraving when placing your order.
Crystal Cox/Insider
Polaroid OneStep+ White (9015) Bluetooth Connected Instant Film Camera
If they love the idea of physical, instant photos, this camera lets them take snaps with two different lenses (standard and portrait). But if they have a pic on their phone they're dying to hang up, it also connects via Bluetooth and prints directly from the camera.
Uncommon Goods
Uncommon Goods Hand-Carved Heart Serving Spoon
This simple yet practical gift works for pretty much anyone you love — a partner, a best friend, a parent or sibling. It's also hand-carved by an artist collective in rural Kenya, so each spoon is different and unique.
West & Willow
West & Willow Custom Pet Portrait Phone Case
If they love the dog more than anyone, commemorate that love with this phone case. It features a realistic portrait of their pup or cat (based on a photo you upload) over a clear case, but you can also opt for a classic print, too.
Urban Outfitters
Urban Outfitters Crosley UO Exclusive Checkered Ryder Turntable
Featuring an exclusive checkerboard design, this vinyl record player is a great, lower-budget model that looks cute, too. Plus, if they want to switch to their Spotify, they can just hook up their playlists to the speaker va Bluetooth.
Anthropologie
Anthropologie Morgan Wine Glasses (Set of 4)
If you always look forward to your wine toasts, up the experience with these pretty, trendy wine glasses. They come in a few colors and are great whether you're hosting a dinner party together or it's just you two winding down.
Quince
Quince Australian Shearling Mini Boots
UGG boots have been making a comeback for a while now, and if a pair feels too costly, fear not. These booties from Quince are made from the same materials and look practically the same for a lower price.
Mark & Graham
Mark & Graham Scalloped Ceramic Catchall
An especially great gift for any newlyweds, this catchall can be monogrammed with your or the couple's initials. You can pick from four different colors and a wide range of tasteful fonts.
Target
Dash Heart Mini Waffle Maker
You can use this mini waffle maker to make them a Valentine's Day breakfast they won't forget (and many more like it).
Amazon
LEGO Icons Flower Bouquet 10280 Building Set for Adults (756 Pieces)
If they're a big fan of LEGOs or hands-on activities, why not opt for this creative take on a classic Valentine's Day gift? This surprisingly realistic-looking floral bouquet is a fun project to put together (and requires zero care afterward).
Nike
Custom Nike Air Force 1s
If you know their favorite colors, you can surprise them with their own Nikes. You can go all out with lots of colors or just do a few accents on a white shoe — the options seem limitless. If Nikes aren't their thing, Vans and Converse offer similar services, too.
Uncommon Goods
Uncommon Goods 100 Movies Scratch Off Poster
Made for cinephile couples (or just ones who can never decide what to watch), this scratch-off poster features 100 classic movies that span all genres, like "Dr. Strangelove," "Spirited Away," "Boyz N The Hood," "This Is Spinal Tap," "Pulp Fiction," and the list goes on. Plus, every square reveals a cute, minimalist image for its movie, making this double as nice decor.
Goldbelly
We Take the Cake "All of the Above" Brownie Cheesecake Layer Cake
Valentine's Day is strongly affiliated with decadent desserts, but if you can't decide on one, this combination brownie-cheesecake-layer cake should do the trick. And if they're more of a savory person? You can get everything from Maine lobster rolls to Nashville BBQ from Goldbelly, one of our favorite services for gourmet eats.
Uncommon Goods
Uncommon Goods Love is in the Air Custom Portrait
For the partner who makes your heart float, get them this whimsical custom portrait of you two. All you need to do is choose the physical traits that best describe you (from skin tone to body type) and the artist will take it from there.
Amazon
"Eight Dates: Essential Conversations for a Lifetime of Love" by John and Julie Schwartz Gottman, PhD
Dr. John and Julie Gottman aren't just two psychological researchers with over 40 years of experience studying relationships: They're also a very happily married couple themselves. This book features guidance on how to stay connected, with eight different sets of questions to ask each other, broken down by themes like money or sex.
Mejuri
Mejuri Small Hoops
Valentine's Day is often affiliated with big, flashy jewelry — but what if your recipient is a minimalist at heart? These affordable 14k gold hoops are perfect for everyday wear while still feeling like a special gift.
Williams Sonoma
Vosges Exotic Truffle Collection
With all the choices out there, it seems ironic that it's all too easy to fall into a rut when it comes to chocolate. This is Valentine's Day, for goodness' sake, and there's no sense in sharing middling sweets with our special someone. This box is full of chocolate truffles infused with adventurous flavor pairings from spices to liqueurs.
Uncommon Goods
Uncommon Goods Falling for You Personalized Couple's Game
For Jenga lovers, each wooden block has a different engraved challenge for couples, from conversation starters to physical actions. You can also add up to five custom blocks with your own questions or prompts.
Williams Sonoma
Williams Sonoma Heart Dinnerware Collection
You can mix-and-match the heart-shaped dinnerware you want, from plates to bowls and mugs. All are guaranteed to add a little cuteness to every meal.
Naadam
Naadam The Essential Cashmere Sweater
Finding a cashmere sweater under $100 is a rarity, which is only one of many reasons why this sweater from Naadam is so widely loved. This sweater is sustainably made and soft to the touch, making it an excellent Valentine's Day gift.
Amazon
Soho Floral Arts Rose Box
These beautifully arranged roses are meant to last for a year — a more affordable version of the ever-popular Venus ET Fleur. Flowers are a classic Valentine's Day gift, but these roses will last long past February 14, reminding you of their love all throughout the year.
Murray's Cheese
Murray's Cheese Perfect Pair of the Month Club
Specialty cheesemaker Murray's combines two kinds of cheese with two meats or snacks every month in this delicious monthly subscription. While it offers guidance on the best flavor pairings, your recipient is also free to experiment with their own combinations.
Amazon
Amazon Kindle Paperwhite
Whether their resolution is to read more or they're already a bookworm, they'll love the opportunity to carry around an endless library of books with them wherever they go. The Paperwhite has won over many readers on Insider Reviews, even those who previously swore by physical paperbacks. Here's our full review.
Sephora
Homesick Love Letters Candle
If you want to set a romantic mood on Valentine's Day, try this Love Letters candle. Lemon, sandalwood, and rose petals fill the air with fruity and floral aromas.
Milk Bar
Milk Bar The Sampler
Milk Bar is arguably the holy grail of sweet treats, so it's a natural fit for a Valentine's Day gift. This sampler is home to some of Milk Bar's most popular treats: Birthday Truffles, cookies, and Milk Bar Pie.
L.L. Bean
L.L. Bean Wicked Good Moccasins
They're one of L.L.Bean's most popular shoes for good reason. The shearling uppers and linings keep their feet warm without making them sweaty, and the memory foam insoles are always comfortable and supportive.
Food52
Food52 Fisheye Ceramics Gold-Dipped Pinch Bowls
However your recipient decides to use these small dishes, there's no disputing their style.
ESPN/Alyssa Powell/Business Insider
ESPN+Monthly Subscription
If it's live sports, an ESPN+ subscription is well worth the $10. If they also love comedies, dramas, and Disney shows, there's a bundle that conveniently packages Hulu, Disney+, and ESPN+ for an affordable price.
Cozymeal
Cozymeal Gift Card
Friends, family members, and lovers alike will enjoy Cozymeal's cooking classes, which are taught by professional chefs and cover everything from vegan Indian cuisine to pasta making.
Brooklinen
Brooklinen Super-Plush Robe
The robe is basically an oversized and wearable towel that they'll never want to take off. Extra-thick and made from soft and durable long-staple Turkish cotton, it'll make their bathroom feel like a private spa.
Nordstrom
Mobot Firecracker 18-Ounce Foam Roller Water Bottle
The fitness enthusiast in your life can take both hydration and a muscle recovery tool on the go. Depending on the temperature of its contents, it turns into a chilled or hot roller.
Amazon
LovePop "Star Wars" BB-8 Mine Pop-Up Card
The best thing about LovePop's cards is that they can also be displayed as decor and art. You can find more Valentine's Day options here, whether your recipient loves "The Nightmare Before Christmas," "Up," "The Office," or just great puns.
Atlas Coffee Club
Atlas Coffee Club 3-Month Subscription
More than one area of the globe boasts amazing coffee, and around-the-world subscription Atlas Coffee Club is out to prove that by sending coffee from a different region every month. Each order includes tailored brewing recommendations and a postcard with information about the country's coffee-growing methods, so they'll fully appreciate the flavor and history of each cup.
Chewy
Furhaven Heart-Shaped Cat Scratcher
If your recipient is a cat lover or your actual cat (we won't judge), they'll delight in this cat scratcher, complete with jingly bells, a scratching surface, and catnip.
Artifact Uprising
Artifact Uprising Walnut Desktop Photo Calendar
For those who want to add thoughtful decor to their office desk, this calendar is simple and customizable. You can handpick all of the photos that get put into the calendar, making this gift to a loved one even more special.
West Elm
West Elm Faux Fur Ombre Throws
What better way to cozy up than with a faux fur throw? Beyond its warmth, this luxe blanket also really ties a room together.