nicole kidman amc theatres
Nicole Kidman in an ad for AMC Theatres, which announced a new pricing model this week.
  • AMC Theatres announced this week that it would charge more for the best seats in its auditoriums.
  • But that's not going to help the struggling theatrical industry.
  • The company should be scaling down the number of seats, or even screens and showtimes.

AMC Theatres, the largest cinema chain in the world, is planning to charge more for prime seating in the US.