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An ad-supported Apple TV+ tier is starting to look all but inevitable. According to The Information, Apple recently hired Lauren Fry, a former ad tech executive, “to help build a video advertising business” for its streaming service.

Tags
Information Technology, Business, Technology & Electronics, site|engadget, provider_name|Engadget, region|US, language|en-US, author_name|Igor Bonifacic
Source
Apple’s latest hire could mean more ads are coming to TV+