The news: In the race for customers, financial institutions are turning to gamification as a way to bring in new users, keep them engaged, and increase their financial literacy, per International Banker.
What are banks doing? Since the pandemic, which accelerated the push to digital in nearly every aspect of life, the use of gamification has taken off. The gamification market is set for a compound annual growth rate of 26.5% through 2027, according to Mordor Intelligence.
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