Barbara Corcoran
Corcoran founded Corcoran Group in 1973 using a loan of $1,000 from her boyfriend at the time.
  • The businesswoman recalled a time in the early '90s when a single idea saved her company from bankruptcy.
  • Corcoran said on TikTok she sold 88 "terrible apartments" in New York City in a single day.
  • The strategy involved making the listings seem highly sought after by buyers, thus generating buzz.

Barbara Corcoran is sharing business lessons on TikTok to her one million followers — including a strategy she said once saved her company from bankruptcy.