BI
- The businesswoman recalled a time in the early '90s when a single idea saved her company from bankruptcy.
- Corcoran said on TikTok she sold 88 "terrible apartments" in New York City in a single day.
- The strategy involved making the listings seem highly sought after by buyers, thus generating buzz.
Barbara Corcoran is sharing business lessons on TikTok to her one million followers — including a strategy she said once saved her company from bankruptcy.