A person cycling in front of a Barnes & Noble bookstore
Barnes & Noble is the world's biggest book retailer.
  • Sales at Barnes & Noble are rising because staff are it's not trying to make stores "homogenous," its CEO said.
  • James Daunt started running the chain, which has 600 stores across the US, in 2019.
  • "Sensible retailing principles" equal "terrible bookstores," Daunt told the Business Studies podcast.

The CEO of Barnes & Noble said the retailer has prospered because it rejected the "sensible retailing principles" that made other chain bookstores "inherently boring."