- Sales at Barnes & Noble are rising because staff are it's not trying to make stores "homogenous," its CEO said.
- James Daunt started running the chain, which has 600 stores across the US, in 2019.
- "Sensible retailing principles" equal "terrible bookstores," Daunt told the Business Studies podcast.
The CEO of Barnes & Noble said the retailer has prospered because it rejected the "sensible retailing principles" that made other chain bookstores "inherently boring."