Canon is adding a new, more affordable entry point into its RF mirrorless camera ecosystem. Alongside the full-frame EOS R8, the company unveiled today the EOS R50, an APS-C RF mount camera that will start at $680 when it goes on sale later this year. Based on the price and spec sheet, the R50 could quickly become a go-to for many beginners.

The camera features a 24.2-megapixel sensor capable of capturing uncropped 4K video footage at up to 30 frames per second. The R50 can also shoot 1080p video at up to 60 frames per second and S&Q-style slo-mo footage at up to 120 frames per second. What’s more, Canon claims the camera can capture a full hour of continuous footage. Despite its modest price, the R50 also includes the company's excellent Dual Pixel autofocus technology, with built-in subject detection for people, animals and vehicles. Best of all, the tech is available for both stills and video.