Mercedes Benz 2024 E-class interior shows expanded touchscreen and selfie camera
Automakers are emphasizing subscription features more as a way to boost profits, particularly for EVs. For example, Mercedes offers an "Acceleration Increase" feature for an annual fee.
  • Electric cars are less profitable for automakers than gas-powered ones.
  • That means auto companies have to make up that margin elsewhere.
  • Automakers could be looking to upsell EV-buyers with added features.

Pricey add-ons could start ruffling EV-buyer feathers — but automakers might struggle to survive without them, a new study said.