microsoft Satya Nadella
Microsoft CEO Satya Nadella. The tech giant has announced plans to integrate ChatGPT into its Bing search engine.
  • The rise of ChatGPT has triggered an AI war among Big Tech companies, Wedbush's Dan Ives said.
  • Blue-chip tech giants are racing to integrate intelligent language tools into their search engines.
  • "It's a 'Game of Thrones' battle between Microsoft and Google and Apple," strategist Ives told CNBC.

ChatGPT's red-hot rise has triggered a "Game of Thrones"-style war over artificial intelligence among Big Tech companies, according to Wedbush Securities analyst Dan Ives.

Ives said the chatbot's surge in popularity at the start of 2023 has started an arms race between tech giants that represent some of the US's most valuable stocks.