- Chipotle is launching a virtual restaurant brand featuring "California-inspired" bowls.
- The chain tapped award-winning chef Nate Appleman to develop the concept, called Farmesa.
- Bowls priced from $11.95 to $16.95 can be ordered this month for delivery and takeout.
Chipotle is launching a new restaurant spinoff called Farmesa that features "California-inspired" bowls. The virtual restaurant makes its debut later this month in a ghost kitchen in Santa Monica, California.