Courtesy of Dollar General
- Dollar General is pushing farther into financial services for its customers.
- Its latest partnership will give customers cash back on purchases through the Dollar General app.
- Dollar General has added banking services over the past year, taking it beyond discount retail.
Dollar General is trying to break into healthcare and expand the range of fresh foods it sells.
Increasingly, it's also trying to offer some of the same services as your local bank.
In January, the retailer signed a partnership with Ibotta, a financial services company. Ibotta will provide cash-back rewards on certain items that customers purchase through Dollar General starting this spring.