Pickup truck
US car-buyers love their trucks and SUVs, but they don't love the prices of electric ones.
  • The average new EV sells for over $61,000 in the US, locking many buyers out of the market.
  • Cheap-ish EVs are slowly rolling out. 
  • But Americans love SUVs and trucks, and they're going to have to pay for them in the near term.

Americans tend to think a bigger car is a better car.