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- An ex-Google exec said Microsoft had "thrown down the gauntlet" with its new Bing search engine.
- On Tuesday, Microsoft launched an upgraded version of Bing powered by new artificial intelligence.
- Google on Monday announced plans to incorporate AI into its search engine.
A former Google executive said Microsoft had "thrown down the gauntlet" on a new era of artificially-intelligent web search with the launch of its upgraded version of Bing.
Sridhar Ramaswamy, who worked in Google's search ads business, told Insider it was too early to call the race between new AI-boosted versions of Bing and Google Search — but said Microsoft may have a headstart in seizing the narrative on AI.