Almost 20 years in, Facebook is still growing. The social network now has 2 billion daily active users, Meta reported alongside its fourth-quarter earnings. The report marks the first time Facebook, which added 16 million users last quarter, has reached 2 billion daily users.
While Facebook isn’t the first Meta-owned platform to reach 2 billion daily users — WhatsApp recently crossed 2 billion DAUs — it does show that the company’s biggest source of ad revenue is still growing, even while Meta has made significant cuts to its business in recent months. CEO Mark Zuckerberg alluded to the company’s recent restructuring, which resulted in the elimination of more than 11,000 jobs, saying in a statement that “our management theme for 2023 is the 'Year of Efficiency.'”