Gen Z's top 10 brands are out — and they reveal an obsession with self care

• The top 10 consumer brands among Gen Z include healthy food options and self-care items.
• Market research company Numerator compiled the list, which looked at fast-growing brands in 2022.
• Here's the full list, from Panoxyl to Tree Hut.

Gen Z is focused on high-quality food and self-care products, according to new data from market research company Numerator.

Numerator compiled a list of the top 10 brands favored by Gen Z consumers, or those born between the mid-1990s and the early 2010s. The generation includes many people who are becoming adults and buying their own groceries, personal care items, and other products for the first time, according to Numerator.