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A version of this article originally appeared on principal.com.

A robust benefits package is no longer optional for businesses hoping to retain valued employees. But employee benefits costs? They're a concern for your bottom line. Luckily, companies are leaning into balancing what their people want and what their budgets can afford. The payoff isn't just retention but making their team feel heard and valued. "It's really thinking of benefits differently," said Nate Schelhaas, senior vice president and head of life protection for Principal®. The path to success? Listen, set a budget, and flex your mindset. These four tips can help.