Rivian; Marianne Ayala/Insider
- Rivian just underwent its second round of layoffs in 7 months.
- It could be a sign the EV startup's chief executive knows the need for focus.
- In the meantime, customers and shareholders have been getting impatient.
Stuart Goldberg of Big Sky, Montana doesn't think his Rivian orders are ever coming in.
An IPO Rivian stockholder, Goldberg put two deposits down on an R1T and an R1S in September 2019. The 53-year-old resident of the ski town says he's a perfect example of a Rivian customer. He said he even offered to let the company film an ad for free on his property if they would just deliver his vehicles.