Next Level Burger
- Plant-based burger chain Next Level Burger is backed by Whole Foods.
- Launched in 2014, the chain plans to triple in size and steal share from McDonald's.
- Hundreds of fans waited in line on opening day of the chain's 10th location in Seattle.
Editors note: This story was originally published in September 2022.
By 30, Matthew de Gruyter, an oil-and-gas venture capitalist, had made his first $1 million. The father of two could indulge in the finer things in life, living in the wealthy suburbs of Orange County, California, and driving a red BMW M3 race car.