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- Microsoft is excited about the positive sentiment created by its partnership with ChatGPT.
- For an internal report, ChatGPT was asked to write a funny limerick about Bing beating Google.
- Microsoft unveiled new AI features for Bing on Tuesday.
Microsoft is more upbeat than ever about its search engine Bing, which is getting a major upgrade by integrating ChatGPT's underlying technology.
That exuberance could be felt in an internal report that analyzed the positive online sentiment around Microsoft's close relationship with ChatGPT maker OpenAI, as Insider previously reported. Microsoft is investing heavily in OpenAI and is expected to further integrate the startup's technology in its other products, like the Office suite of software.
In the internal report, prepared by Sprinklr and seen by Insider, the authors asked the OpenAI chatbot to write a "funny limerick about how Microsoft beats Google by integrating ChatGPT into Bing."
ChatGPT answered:
"There once was a search engine named Bing
Which was struggling, not doing much thing
But with ChatGPT on its side
It finally got its pride
And left Google searching for its next fling"
Bing launched in 2009, and still lags far behind Google's search engine, which accounts for roughly 90% of the market. The sudden emergence of ChatGPT and its partnership with Microsoft has sparked new interest in Bing as a potential threat to Google, as Insider previously reported.
On Tuesday, Microsoft unveiled a number of new features for Bing, powered by the AI technology found in ChatGPT, like interactive chat and summaries. A day earlier, Google showcased Bard, a new chatbot that competes with ChatGPT.
"AI will fundamentally change every software category, starting with the largest category of all – search," Satya Nadella, CEO of Microsoft, wrote in a blog post on Tuesday.
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