Apple is considering a more expensive iPhone “Ultra” that would slot in above the iPhone Pro, according to Bloomberg’s Mark Gurman. He says the device could arrive as early as next year. Gurman also pointed to recent comments made by Apple CEO Tim Cook. “The iPhone has become so integral [to] people’s lives,” he told analysts when asked if the increasing average price of the iPhone was sustainable. “I think people are willing to really stretch to get the best they can afford in that category.”

Gurman hinted the iPhone Ultra could feature a faster processor, better camera hardware and an even larger display. “There also may be more future-forward features, such as finally dropping the charging port,” he adds. Apple already uses “Ultra” to tag its top M2 processors and Watches. Is the iPhone next?

– Mat Smith

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