The new Bing may not be the game-changer Microsoft wanted it to be, but it's still lit a fire under Google

• It's become clear, just over a week in, that Microsoft's new ChatGPT-powered Bing has some problems.
• Users have had creepy, unsettling exchanges with Bing, resulting in Microsoft limiting some features.
• Win or lose, though, Microsoft Bing has successfully pushed Google towards much-needed innovation.

Despite the hype, the launch of Microsoft's grand entrance into the world of generative AI has turned into something of a minor fiasco.