Olaplex hit with lawsuit by customers accusing the buzzy brand of causing hair loss, downplaying complaints

• A group of customers sued Olaplex in California, claiming its products caused "serious" hair problems.
• They disputed the brand's social media messaging that its products could revive "compromised hair."
• Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds.

Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury."