Retail investors have been spending a record $1.5 billion a day on stocks as the 2023 rally sparks FOMO

• Retail investors have spent a record $1.51 billion a day in the US markets over the past month, says Vanda Research. 
• The S&P 500 has risen nearly 8% in 2023, and individual investors do not want to miss out on gains. 
• Data suggest 'consumers retain impressive levels of buying power,' says the research firm. 

Retail investors have been pouring a record amount of money into US financial markets, driving their cash toward ensuring they don't miss out on stock gains made so far in 2023, according to research firm Vanda. 

Individual investors pushed $1.51 billion a day, on average, into the US markets over the past month, the most on record, the firm said Thursday. Its VandaTrack tool monitors retail investing activity more than 9,000 stocks and ETFs in the US.