Kevin Mazur/Getty Images for Roc Nation
- Rihanna performed at the Super Bowl LVII halftime show on Sunday in her first live performance in over five years.
- Like past performers, she wasn't paid, but her music sales and streams have skyrocketed since Sunday.
- The beauty mogul also released special edition football-themed items on the sites of her brands.
It's been seven years since pop icon Rihanna released her last album, but her Sunday performance at the Super Bowl has launched the singer-turned-mogul's music back to the forefront of America's minds and playlists.