Twitter owner Elon Musk says CEOs and politicians should take a leaf out of his book and be more authentic on social media

• Elon Musk says other CEOs and leaders should run their own social media accounts. 
• Musk is famed for his frequently wacky tweets and has sometimes gotten into trouble over his posts. 
• Musk said criticism is "really not that bad" and encouraged others to be authentic on social media.

Twitter owner Elon Musk, who is known for being outspoken on the platform, has encouraged other leaders to run their own social media accounts, and be authentic in their messaging.