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- AI-boosted search engines from Microsoft and Google are set to change the way we search the web.
- New versions of Google Search and Bing are meant to give conversational answers to complex queries.
- It's "more like just asking a personal assistant to do something," an AI expert told Insider.
When you search for something on the web today, you'll likely be met with a long list of links. And despite a few tweaks — like Google's "people also ask" box, which attempts to answer questions related to a search query — the user experience has been fundamentally the same for years.