The news: Wells Fargo will add a financial planning platform for wealth clients to its mobile app, per American Banker.
Wells Fargo will also roll out its AI-powered virtual assistant, Fargo, in April.
What does it do? The Life Sync platform will be available to wealth management clients on March 28 before rolling out to all client segments over the next year.
- It lets customers specify their financial goals and personalize the app with pictures that represent their ambitions.
- The platform's "vitals" section combines market conditions and customers' financial behavior to track their net worth, FICO score, portfolio performance, and credit card reward balances.
- Life Sync will also contain a news feed with financial content on topics like asset allocation and a podcast that covers subjects like retirement and family financial planning.
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