adam neumann wework
WeWork cofounder Adam Neumann spoke about his real-estate firm Flow at a conference.
  • Adam Neumann said renters in Flow apartments will plunge their own toilets.
  • Neumann spoke at a conference about how Flow wants to create a sense of ownership for renters.
  • He said it would be "soul-crushing" if people lived in the homes for 20 years but felt disconnected.

Adam Neumann on Tuesday said the tenants in his Flow apartments will plunge their own toilets because they'll feel like they own the unit.