YouTube viewers from around the world might start finding more videos with audio in their native language. The video-hosting website has launched a new feature that gives creators the capability to add voice tracks to their new and existing content in multiple languages. YouTube has been testing multi-language dubs with a handful of creators over the past year, but it's now expanding the feature's reach and making it accessible to thousands more.
The website presents the new feature as a tool creators can use to grow their audiences around the world. Early testers apparently uploaded 3,500 videos in over 40 languages last month, and viewers watched over 2 million hours of dubbed video everyday in January. The creators who tested feature also found that around 15 percent of their watch time came from viewers playing their videos in another language.