Pete Davidson
Pete Davidson
  • Sales of Taco Bell's breakfast jumped in the the last three months of 2022 as commercials with the former "Saturday Night Live" star began to air. 
  • "Taco Bell brought in Pete Davidson to help drive consumer buzz for breakfast," Yum Brands CEO David Gibbs said.
  • Meanwhile, Taco Bell also sold 45 million Mexican Pizzas in the four months that it was available last year.

Taco Bell's parent company reported upbeat fourth-quarter earnings, with the Yum Brands chief exec crediting the taco chain's growth in part to advertisements featuring comedian Pete Davidson. 

Sales of Taco Bell's breakfast jumped in the the last three months of 2022 as commercials with the former  "Saturday Night Live" star began to air.