This chronically online writer believes he gamed Twitter's For You algorithm. Here's how he made his tweets go viral.

Sun, 03/05/2023 - 18:55

Screenshot of a tweet. — Ryan Broderick, who writes a Substack newsletter about the internet, believes he may have the key behind viral tweets on Twitter's new For You tab.
Ryan Broderick

Ryan Broderick noticed engagement on his tweets sharply dropped in recent months.
He closely watched what tweets landed on Twitter's For You tab, including those from Elon Musk.
The first tweet employing his hypothesis got over 1,500 retweets and about half a million views.

A few months ago, Ryan Broderick noticed engagement on his tweets "fell off a cliff."

"I don't want to toot my own horn, but I had a regular amount of engagement on Twitter," he told Insider. "I had 60,000-something followers and they seemed to react when I would post stuff."