Screenshot of the Blockbuster website.
Blockbuster's website received a new wave of attention — and nostalgia for the brand — this week.
  • People recently noticed a message on Blockbuster's website: "We are working on rewinding your movie."
  • It's been there since at least August of last year, according to Internet Archive screenshots.
  • The message sparked speculation of a possible comeback and nostalgia for the defunct rental stores.

The Blockbuster you used to visit may be no more, but the brand's website is showing signs of potential life.

People recently noticed that a message greets you when you visit Blockbuster's website.