From deepfakes to Bing's chatbot, AI-generated content is everywhere. Here's how to spot it.

• ChatGPT's popularity is stirring concerns about the proliferation of AI-generated content.
• Researchers have developed tools to detect machine-made videos or text.
• Simple steps like checking your source are crucial for the average media consumer, one told Insider.

Concerns about artificial intelligence programs taking over jobs or robots going rogue are nothing new. But the debut of ChatGPT and Microsoft's Bing chatbot has put some of those fears back in the forefront of the general public's mind — and with good reason.