Eargo’s approach to hearing aids is more inline with tech brands like Apple and GoPro than its industry peers. While the hearing industry is busy trying to shake off its dowdy medical product image, Eargo’s out there releasing yearly models with ever new features rolling over stereotypes as it does so. This year’s model, the Eargo 7, doesn’t offer a huge leap over its predecessors, but like the latest aforementioned phone or rugged camera, it’s still the best model to date. But with continued improvements comes a narrower focus on the areas for improvement.