It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they won't have to contend with the hand-curated selection of before.
Self-published games can't have discriminatory content, porn or illegal material. Titles with online play have to support crossplay across all PC stores, and they must include Epic Games Store achievements if there are achievements in other PC stores. Releases also have to meet a baseline quality level that matches the description customers see, and they'll need (free) age ratings in countries where they're required.