Photograph by Courtesy of HBO
- Gen Zers and millennials are turning to movies and TV shows for travel inspiration in a trend dubbed set-jetting.
- This includes a boom in bookings for the hotels in Hawaii and Italy "The White Lotus" was filmed at.
- An American Express survey found 52% of Gen-Zers and millennial were inspired by a series or movie.
Rather than visiting a travel agency or taking out guides from the library, Gen Zers and millennials are looking to TV shows for travel inspiration.