Generative AI tools like ChatGPT will hand power back to smaller companies and away from Big Tech, Accenture data lead says

• Generative AI will empower industries beyond Big Tech, according to Accenture's data lead.
• "It is not just on the onus of a couple of really strong tech companies to unlock it," Teresa Tung said.
• Tung is also working with industry bodies to establish responsible AI frameworks.

Big Tech will lose some of its stranglehold on breakthrough technologies thanks to the rise of generative AI, which will empower smaller companies, according to the data lead at consultancy firm Accenture.