Google search is bad and getting worse. Here's how search is evolving in the era of AI.

Thu, 03/09/2023 - 05:58

Google's attempt at understanding what humans mean from a search is poor, writes Mason Pelt.
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Mason Pelt writes about marketing and technology and has studied the evolution of search.
He says Google search is worse than ever, and the company isn't financially incentivized to fix it.
Pelt also says that AI-powered search is problematic, especially at processing natural language.

Google grants access to information kings didn't have 50 years before. I have consumed so much content — books, podcasts, movies, articles, songs, and possibly the PhD thesis of a woman from Chesapeake. I cannot remember it all.