Ashley Couto, the chief brand officer at The Living Lab.
Ashley Couto took a demotion in February from chief operating officer to chief brand officer.
  • I was promoted in 2020 to chief operating officer at the startup The Living Lab.
  • Burnout in my new role began to trigger my chronic anxiety, and I was crying at work weekly.
  • After making sure a demotion was financially viable for me, I asked my bosses for one in February.

In 2018, I was the first hire at a real-estate-coaching company after leaving my job as head of public relations for an agency. By March 2020, I'd been promoted from a marketing coach to chief operating officer. 

The pandemic was the start of my slow burnout journey. The company was already remote, but we still had challenges like everyone else.