Kevin Systrom, CEO and co-founder of Instagram, prepares for Wednesday's announcement about IGTV in San Francisco on June 19, 2018,.
Cofounder of Instagram Kevin Systrom told Kara Swisher on her podcast that "we lost the soul" of Instagram.
  • Instagram cofounder Kevin Systrom said the app has "lost the soul" on an episode of "On with Kara Swisher."
  • The app, he said, used to be for family and friends to share photos. Now, it's used to make money.
  • "My biggest regret, I think, at Instagram is how commercial it got," Systrom said. 

Social media platform Instagram has turned into a marketplace for influencers — and its cofounder Kevin Systrom is not happy about it.