Japan Airlines
Japan Airlines had to cancel its JAL Smile Campaign promotion seconds after it went on sale. In a 9 March 2023 statement, the airline said: "We sincerely apologize for any inconvenience caused to our customers and related parties."
  • Japan Airlines' Smile Campaign included a flat rate of $48 for one-way domestic tickets
  • The airline's website crashed seconds after the tickets went on sale at midnight on March 9.
  • The website was down for over 10 hours, leading the airline to discontinue the promotion.

A Japanese airline's flight deal of less than $50 for domestic flights was indeed too good to be true.