Dollar General
  • Dollar General has 19,147 stores across the US and Mexico and employs more than 163,000 people.
  • Roughly 40% of US shoppers are Dollar General customers, making an average of 32 visits per year.
  • Dollar General's average customer is older, has a high-school diploma, and earns less than $40,000 per year.

Dollar General is one of the leading discount retailers in the US, and the 16th-largest retailer in the world, making sales of $37.8 billion in 2022.

The company was founded in 1939 as J.L. Turner and Son Wholesale. The first Dollar General store opened in 1955 in Springfield, Kentucky.

Dollar General, now based in Tennessee, has 19,147 stores across the US and Mexico, mostly concentrated in the Sunbelt and Midwest.