Meet the typical Kroger shopper, a married suburban Baby Boomer earning over $80,000

• Kroger has over 2,700 stores in the US and employs approximately 430,000 people.
• The company's 2022 non-fuel sales were $127.6 billion across more than a dozen subsidiary brands.
• Kroger's average customer is a married suburban Baby Boomer who earns $80,000 per year, per Numerator analysis.
• See more stories on Insider's business page.

Kroger is the largest supermarket chain in the US, with 2022 non-fuel sales of $127.6 billion across more than a dozen brands including Kroger, Harris Teeter, King Sooper, and others.