Meet the typical Tesla owner: A white man with a household income over $130,000

• Tesla drivers are typically white men, a study that analyzed Model S, 3, and X owners found.
• The typical Tesla owner has a household income over $130,000 per year, per the study.
• Tesla owners are also more likely to own a home.

Tesla drivers look different than the average car owner, according to recent surveys.

The average Tesla owner is an upper middle class white male, according to a study from Hedges & Company, a digital marketing firm for automakers. The firm analyzed a vehicle owner database of over 175 million car owners and broke down the demographics for Tesla Model S, 3, and X owners in 2022.